ISSO - Brand Audit
Deep Dive brand audit to strengthen #Prawn Crazy’s digital Landscape.
Brand Vision
At ISSO – Prawn Crazy, the belief is simple—seafood dining should be an experience, not just a meal. Their vision is to create a space where the freshest seafood meets an inviting ambiance. Every element, from their signature prawn dishes to the thoughtfully designed interiors, is crafted to transport guests to a seafood paradis
At ISSO – Prawn Crazy, seafood dining is an immersive experience, combining fresh flavors with a welcoming ambiance
The Challenge
Despite investing in campaigns and influencer marketing, ISSO – Prawn Crazy wasn’t seeing the expected results. Their brand presence lacked the consistency needed to build strong recognition and engagement. While their seafood offerings were exceptional, their messaging, visual identity, and overall brand experience didn’t flow seamlessly across all platforms.
Despite strong seafood offerings, ISSO – Prawn Crazy faced branding inconsistencies that impacted recognition
and engagement.
and engagement.
The Solution
We conducted a competitive analysis to identify gaps in ISSO’s positioning and brand consistency. Their visual identity lacked coherence in colors, fonts, and overall branding. We refined their strategy to better align with their audience and enhance recognition. High-quality product photography was introduced to showcase their signature seafood dishes.
We analyzed ISSO’s branding, refined their strategy for recognition, and enhanced visuals with cohesive identity and photography
